Increasing focus on human productivity demands speed, agility and innovation – an iterative approach become increasingly important for the dual-velocity enterprise to succeed as businesses relearn and adopt new ways of getting work done and solving problems.
At the heart of all this change is a profound adaptation to the way technology interacts, engages, enhances and empowers the people it is designed for - Design Thinking (DT), a human-centered approach, is needed for creating better experiences and business outcomes.
Big Think Edge’s Design Thinking course will introduce your organization’s talent to the core principles of Design Thinking in theory and in practice, and will encourage participants to apply DT principles in their own work.
Discover & Describe: Gather insights from every possible source. First, use ethnographic and behavioral research techniques to understand and empathize with your customer. Then, define a product or service development problem from your customer’s point of view.
Ideate: Translate your insights into ideas. Create a learning community that uses divergent and convergent thinking to accelerate the pace of innovation.
Prototype: Design prototypes that resonate and encourage feedback from actual users and customers.
Test: Refine your problem definition and potential solutions based on feedback and testing.
Implement: Develop your idea into a fully conceived plan of action.